To enhance its performance image and hang on to market share, Ford announced several new models for 1969. The Mach I was geared toward the performance crowd. The V8 engine options were proof that muscle was everything in 1969. The 200cid I-6 was carried over in the new model year, as were the 302cid and 390cid V8s. New for 1969 was the 351cod V8, a small-block engine with 250hp standard and a 290hp version available. For pure power there was the 428cid big-block with two options: the 335hp Cobra Jet V8 with or without Ram-Air. More than 80 percent of all 1969 Mustang sold were equipped with V8 engines. Still, Mustang sales slipped as competition increased. A total of 299,824 units were sold, some 17,000 fewer than 1968. The Match I gave fastback models a nice sales boost.
1969 Boos 302
Introduced in the late 1969, the Boos 302 was not in the standard sales brochure. This was a special car with racing in mind. Ford wanted to get approval for a revised 302 engine for Trans-Am racing, so a limited number of cars were built (1,628) to make it eligible for the series. These car were built on the fastback body (without the side scoops) and included a blacked-out hood, trunk lid, and taillight panel. Special body side C-stripes and front chin spoiler rounded out the standard features. Popular options included the rear spoiler and rear window louvers. A tribute to their winning ways in the Trans-Am series, the street models are highly prized by collectors today.