America's Most Carefully Built Car. Imperial Red in silk chiffon. A caped evening convertible to match that daring interior at the left. When the top comes down, the little red hood goes up, to cover her coiffure. Standard equipment, a polka-dotted sash and petticoat ruffle that shows when she steps out...and Elizabeth Arden's "Pure Red," a lovely Imperial red lipstick. Lined up clear to the far door, Imperials open for inspection. They've already been tested and inspected six hundred times...and won't be ready for Miss Riding Hood unit each has been road-tested by an expert fault-finder. The cars you've seen in the making on these pages jave started something of a revival in the automotive arts. The old-time hand skills, which were too slow for the multi-millon car years, have been reinstated in the Imperial production system. And Imperial is built unhurriendly to give these skills the time to make Imperial American's most carefully built car. If the Imperial Collection has intrigued you, by all means go to see it at the most fashionable store in your town. Then take your favorite man to see the car that inspired it...at your Imperail dealer's.  |
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