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  • 1935 Auburn Phaeton 653 Cabriolet
  • 1935 Auburn Phaeton 653 Cabriolet

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In 1934, the Auburn Automobile Co. continued to suffer through significant losses when Harold T. Ames, executive vice-president of Auburn and president of Duesenberg, believed development of an all-new Auburn line could return the company to profitability. He handed the styling portion of the makeover to Gordon Buehrig and equipped him with a total redesign budget of only $50,000. After moving to Auburn, Indiana from Indianapolis, where he had been working on a new ‘Baby Duesenberg’ (Cord 810) concept, Buehrig began the project in February of 1934. Amazingly, new Auburn model production started just four months later. The first two series introduced to the public were the Auburn 653 Six and 851 Eight Standard models.

Styling was updated with a signature sloped grille, enlarged hood with checkerboard-style louvers, and pontoon shaped front fenders. Period sales brochures and advertisements described the reshaped Auburn as ‘Exclusive-Distinctive-Individual,’ and it was appreciated by Hollywood stars such as Mary Astor and George Murphy, who both drove 1935 Auburns.

Source:

  • https://www.historics.co.uk/: 1935 Auburn Phaeton 653 Cabriolet
    https://www.historics.co.uk/buying/auctions/2023-05-27/cars/ref-1-1935-auburn-phaeton-653-cabriolet-dg/

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